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  • tonies appoints Mark McColgan as General Manager, North America to lead next phase of growth in its largest market

    Industry veteran joins from Mattel and brings over two decades of experience scaling beloved consumer brands Fully moving into role of tonies’ CRO, Christoph Frehsee oversees global commercial strategy and international expansion McColgan will focus on continuing the fast growth of tonies' largest market and main growth region; North America revenue increased by 40% in constant currency to EUR 2

  • tonies reaches upper end of FY 2025 guidance: Portfolio expansion and internationalization drive profitable growth with record adjusted EBITDA margin

    Group revenue was up 31% yoy (+36% in constant currency/cc) to EUR 630m, supported by strong demand for Toniebox 2 and double-digit growth across all markets North America continues to drive growth as tonies largest market, increasing revenues by 31% yoy (+40% cc) to EUR 276m Boosted by product innovation and portfolio expansion, DACH region accelerates revenue growth despite a high comparable ba

  • SDAX inclusion marks next milestone in tonies’ global growth story

    LUXEMBOURG, December 4, 2025 // tonies SE ("tonies"), the globally leading interactive audio platform for children, will join the SDAX as of December 22, recognizing the company as one of the largest and most liquid stocks listed on the Frankfurt Stock Exchange. The SDAX inclusion underscores tonies’ strong and profitable growth dynamic in its evolution from category creator to global leader, and

  • tonies Expands Global Leadership Through Landmark Partnership with The Pokémon Company International

    The collaboration brings together the worlds of tonies and Pokémon for the very first time. The first Pokémon Tonies will be available in summer 2026, marking the launch of a range of exclusive products.
    LUXEMBOURG, December 3, 2025 // Today, tonies SE ("tonies"), the globally leading interactive audio platform for children, and Pikachu Press, the official publishing imprint of The Pokémon Co

  • tonies delivers exceptional Q3 due to Toniebox 2 launch - revenue growth of +33% for 9M

    Exceptional growth in Q3 as expected due to Toniebox 2 launch with revenue +52.3% to EUR 145.2m YoY, bringing 9M revenues up 32.9% to EUR 321.8m (in constant currency, “cc”) Healthy momentum across all segments after 9M (all figures in cc): North America continues strong growth trajectory (+36.0% YoY to EUR 125.3m), DACH with continued growth (+15.6% to EUR 132.1 m) and Rest of World growth surg

  • Tonieplay levels up: tonies® and Hasbro bring iconic games to Toniebox 2 in new audio-first formats

    New Tonieplay platform expands with three Hasbro Games titles, starting with Monopoly in 2026 Tonieplay formats will add new twists, concepts, and interactive moments to classic board games Expansion with Hasbro Games supports tonies’ growth strategy and broadens audience
    LUXEMBOURG, October 7, 2025 // tonies SE ("tonies"), the globally leading interactive audio platform for children, and Has

  • tonies® celebrates milestone with 10 million Tonieboxes sold worldwide

    tonies’ 10 millionth Toniebox sold was a brand-new Toniebox 2 Toniesboxes have been activated in more than 100 countries Around 5.5 million Tonieboxes sold in DACH, nearly 3 million in North America, and more than 1 million in the UK Sales of Tonies figurines exceed 125 million
    LUXEMBOURG, September 23, 2025 // tonies SE ("tonies"), the globally leading interactive audio platform for childre

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